InSitu × Suncraft
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Proposal for Kirat Singh · InSitu × Suncraft
A product surface that lets a small research team out-recruit, out-respond, and out-develop teams ten times their size, and a brand the field trusts on sight. Built by people who have stood where you stand: in government, in data, and inside backend-heavy teams long before we opened a design tool.
Retainer or scoped sprint · ships in React · target start July 6 to 13
Workflows in scope
The situation
You have the data engine, the energy DNA, and the customers: the economic development organizations (EDOs) racing to win projects for their regions. The gap is the product surface. Your team is elite at backend and data, with no front-end or design function yet. That is exactly the layer we are built to provide.
We make site selection lead with time-to-power, turn the 24-to-48-hour RFI race into an afternoon, and keep new tenants from churning in week one. We sell the outcome: more projects won, faster onboarding, lower churn, larger contracts. Not pixels, and not "AI."
Why Suncraft
An economist who became a designer
Jazz went economics, U.S. Treasury economist, data science, product, then design, and built an early matchmaking platform for USAID. You are ex-Palantir and a Stanford energy-systems PhD. We have sat on your side of the table, in government and in data, long before we opened a design tool.
We have built your product before
Descartes Labs, a geospatial platform serving energy and U.S. defense, came to us backend-strong and design-poor. We unified a fractured product surface into one system, automated self-service onboarding, and helped them reach acquisition by EarthDaily Analytics. That is your shape of problem, one step earlier.
We are the front end of backend teams
As Flow Labs' founding design partner, we built the rails that let a backend-heavy gov-tech team keep shipping with little tech debt, and deploy across a dozen states.
We have designed the prospecting pattern
For USAID we built a matchmaking marketplace connecting innovators to funders on a national-scale database. That is your Business Recruitment workflow.
We make expert tools people actually adopt
We turned Sentropy's spreadsheet-like, expert-only tool into an activating workflow. It was acquired by Discord.
We ship in your stack, not in Figma
Our designers are design engineers. You get real React and Storybook rails your team keeps customizing per tenant, not files you have to rebuild.
Track record
Founding partner across real exits: Sentropy to Discord, Goldcast to Cvent, Make to Celonis, Descartes to EarthDaily. Jazz's government background runs through the U.S. Treasury and USAID; Suncraft's client work spans Google, Spotify, Ursa Major, and Innovative Space Carrier.
What we would build, by workflow
Three jobs your product does. Here is how we would structure each. Open any one for the full surface.
The engagement
Two ways to work with us: a scoped one-month sprint, or a flexible retainer at 3, 6, or 9 months. Retainer months are yours to use anytime this year, and the Strategy Sprint credits in full toward a retainer if you continue. The nine-month tier can spread across a full fiscal year.
The difference
Energy DNA as the wedge
We make power the first-class siting object (MW, substation headroom, kV proximity, interconnection queue, time-to-energize), the new number-one disqualifier that incumbents bolt on and InSitu can own.
A spatial, non-chat workspace
Built for the work analysts actually do: exploration, side-by-side comparison, and drill-down, where a chat box demonstrably fails.
Designers who ship
Design engineers delivering real React and Storybook, so you get working rails your team keeps building, not static mockups.
A direct fix for week-one churn
Defined per-workflow activation events, guided empty states, and pre-seeded sample regions so value is visible at first login.
Trust built for skeptical EDOs
Cite-to-evidence on every inferred figure and visible confidence, never a black box.
Multi-tenant by config, not by fork
A token-driven theming engine so each EDO is branded instantly and your team scales tenants without rebuilding.
How it works
Flexes across product, design, HTML-or-React handoff, and the brand and marketing system, acting as your front-end team, with priorities reset together at the start of each month.
Months are yours to use anytime this year. The 9-month tier is the best per-month rate and can spread across a full fiscal year to fit an EDO-adjacent budget cycle.
Every engagement leaves you self-sufficient: documented design tokens, a themeable component library, and a tenant-onboarding guide so InSitu keeps building after handoff.
RFI Response and Business Recruitment lead, since they win deals fastest. Site Development and BR&E layer on as the shared site, power, and labor data model matures.
One dedicated design engineer carrying the account, backed by a senior reviewer, David Scarpetti on project management, and Jazz on strategy and quality control. Weekly working sessions and a living decision log.
Ships in your stack (React with Supabase and GCP), delivered as React and Storybook so your team keeps extending it.
A deposit holds your start date. The scoped sprint is a fixed fee and credits toward a retainer if you continue. Retainer months are billed monthly, upfront. Target start: week of July 6 to 13.
Next step
Pick the option that fits and we lock the start. If you want the defensible direction before a build, the Strategy Sprint is the on-ramp, and it credits in full toward a retainer if you continue. If the priority is a working product on the deal-winning workflows fast, the 3-month Product Surface is the recommendation.
Book a time with Jazz